ICECYCLES CREAMERY

Art Direction: DUSTIN SUMMERS, Tyler School of Art

Icecycles Creamery is a business in Reno, Nevada that got its wheels rolling by selling unique flavors of ice cream out of a custom-built tricycle. The product was delicious, but the branding wasn’t exactly going down the same path. This project is a student rebrand that focused on Icecycles value proposition: unusual flavors and an old-fashioned delivery system. Etchings were collaged to give each flavor a unique look that matched the silliness of the ingredients.

 
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Each flavor was given a unique character made from collaged etchings.

 
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A poster campaign was added to emphasize the brand's quirky copywriting.