Art Direction: DUSTIN SUMMERS, Tyler School of Art
Icecycles Creamery is a business in Reno, Nevada that got its wheels rolling by selling unique flavors of ice cream out of a custom-built tricycle. The product was delicious, but the branding wasn’t exactly going down the same path. This project is a student rebrand that focused on Icecycles value proposition: unusual flavors and an old-fashioned delivery system. Etchings were collaged to give each flavor a unique look that matched the silliness of the ingredients.
Each flavor was given a unique character made from collaged etchings.
A poster campaign was added to emphasize the brand's quirky copywriting.