Iconic Soles

Art Direction: abby guido, Tyler School of Art

photography: Colleen DeMenna

Selling basketball sneakers is a billion-dollar business. And if you’re a good enough player, you might just get a signature shoe deal. Driven by an interest in basketball and shoes, but more importantly curiosity in sneaker culture, this book compiles the 32 most influential basketball shoes. Iconic Soles details the evolution of signature athletes and their shoes.


Three original animations were designed for Instagram to promote the sale of Iconic Soles.